The creation and development of the ARAN Cucine brand is really fascinating. The protagonist Renzo Rastelli is a self-made man. He started taking care of kitchens when he was 20 years old and everybody knew him as a footballer. Rastelli founded Newform Cucine and his vocation was from the beginning to conquer the foreign market. His career progression was extremely fast: in the early 2000s Rastelli took a leading role in the ARAN Cucine business and the success came from the brilliant idea of the flatpack which makes it possible to load in one single container more than 40 kitchens. Right from the beginning, whilst mantaining the production department in the area of Zona Industriale di Atri, in Abruzzi, the attitude was global.