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THE SHAPE OF WATER: SWAROVSKI
BRAND STORY BY BARBARA JAHN-RÖSEL
WIEN, AUSTRIA
To honour its 15 years of collaboration with Dutch designer Tord Boontje, Swarovski launches the enchanting chandelier collection Luminous Reflections.
Evening sparkle. Luminous Bough is a reinterpretation of the classic chandelier, designed like a mobile of delicate twigs and leaves, allowing the brilliance of the new crystal component Arc to be exceptionally expressed
Soft light tentatively penetrating the morning mist, reflected sunlight dancing on the surface of a lake, a stream rippling over smooth pebbles... With these images in mind, the Dutch designer Tord Boontje went to work reinterpreting the classic crystal chandelier. The occasion was the 15th anniversary of his successful collaboration with Swarovski, which reached a new pinnacle with this project – in crystals that seem to suspend the movement of water drops in time. “For the first time, I had the opportunity to change the form of the crystals,” Boontje says of the project. “I was aiming for a soft light, as in a foggy, snow-covered landscape. In contrast to traditional, sparkling crystal chandeliers, I imagined reflections dancing on water.”
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