MILAN DESIGN WEEK 2018

MILAN DESIGN WEEK, THE ANNUAL CELEBRATION OF ART, ARCHITECTURE, FOOD FASHION AND ALL THINGS DESIGN HAS EMERGED AS THE ‘NOT TO BE MISSED’ EVENT ON THE SOCIAL CALENDARS OF THE DESIGN CROWD.

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From Salone Del Mobile and its many VIP events, through to collaborations and installations to be found in every corner of the city both large and small, the buzz is unmistakable as Milan takes on an almost festival-like atmosphere amidst the beautiful architectural backdrop of Italy’s most industrious capital.

apaiser was there too, wandering the streets of Milan – Here are just a few of our favourite things.

Our ‘festival’ began with  Wellness + Wonder, Wallpaper Magazine’s Handmade exhibition held at Mediateca Santa Teresa Via Della Moscova, 28., where guests could explore the curated collection of specially designed products – collaborations between designers and makers, with an emphasis on handmade, artisanship and craftsmanship. apaiser was proud to unveil an innovative design as part of an installation reflecting our continuing collaboration with WOHAbeing, the cleverly functional but equally fabulousSAMPANshower bath.

Days then spent wandering around Salone Del Mobile and the Brera and Tortona design districts, were a sensory overload. It seems impossible that you will discover all there is to see, and marvel at the constant moments of delight and wonder.

ALWAYS ON THE LOOKOUT FOR NEW DIRECTIONS, THE MOST INSPIRING REVELATION WAS A DISTINCT LACK OF ONE DEFINITE ‘TREND’, WHICH PERHAPS IS A TREND OR MOVEMENT ALL OF ITS OWN.

Unquestionably we see the increasing shift away from mass production towards greater appreciation for craftsmanship celebrating artisanal skills and original, handmade objects. An emphasis on sustainable design was an important direction, and materiality a consistent theme – with stone, marble, metal and timber being a common thread throughout. Bold colour and the clash of pattern was juxtaposed against the purity and simplicity of white on white, and immersive experiences provided memorable stages to showcase it all.

Exhausted, but inspired, we cannot wait to do it all again next year!

Left to right; WELLNESS + WONDER: WALLPAPER Magazine presents HANDMADE – Mediateca Santa Teresa Via Della Moscova, 28 ; Atelier Biagetti provides a punchy and playful environment for the WallpaperSTORE*, a pop-up retail concept taking inspiration from the iconic Brillo prints by the prince of pop-art, Andy Warhol ;  ‘Disco’ Gufram’s avant-garde take on ‘a night at Salone’ where apaiser’s SAMPAN shower bath created in collaboration with WOHAbeing was showcased.